Our Story

WHO WE ARE AND OUR ETHOS

Proper Violence is forged in the legacy of our father, who fought in the elite MAC V SOG unit in Vietnam. Our father showed us what living with purpose and disciplined movement means. He taught us that action is greater than words. Words are easy; how and when we engage on the battlefield of life is what counts.

Like many others from that generation, our father believed in doing good work, hard work, and staying humble. They didn’t talk about what needed to be done; they did it. This brand is built on those values: discipline, precision, and the understanding that strength comes from knowing when and how to act.

At Proper Violence, we honor the legacy of those who practice disciplined action by creating premium, limited-edition quality apparel that reflects those same principles. And because action speaks louder than words, a portion of every sale goes directly to helping veterans, focusing on suicide prevention and support for their families.

Wear Proper Violence as a reminder that action defines us—and actual strength is quiet but undeniable.

What We Make and How we Make It

No shortcuts, no compromises; this is our way. Our apparel is ultra-premium, cut and sewn using precision. Each piece we create is limited and made with care, reflecting our father’s values. When he acted, he did so purposefully, and we carry that principle into everything we make.

Just like the values instilled by the MAC V SOG generation—quiet strength, relentless work ethic, and humility—our clothes are built to stand the test of time. We don’t flood the market with products; we drop new pieces in small batches. Every shirt is a statement of American craftsmanship, embodying quality over quantity, action over words.

At Proper Violence, we are more than a brand; we are a tribute to a way of life that values action, resilience, and integrity. Wear it with pride.